The actual blend is constructed of a troika of protein. Whey concentrate, provides fast-digesting protein that will ensure a positive nitrogen balance before a workout and maximise the chance of muscle growth. Whey protein isolate, is the purest form of protein, which has not had to be filtered and therefor may marginally boost protein content, whilst reducing the fat and calories in the powder. Finally, hydrolysed whey, which is pre-digested protein, is easily absorbed into the body – giving muscles what they really need; and quickly.
Cyclone by Maximuscle has been the King of consumer protein supplements for some time now and after a successful rebranding, Maximuscle is now Maxinutrition, the brand’s domination of the UK market has been augmented. As the bestselling sports supplement in the UK and the official supplier to the English Cricket and Rugby teams, as well as the Welsh Rugby team and UK Sport, there is a real danger that Cyclone could be overhyped by a swathe of once in a blue moon gym goers who believe that consuming protein powder copiously will give them their dream body, after all, isn’t this the price of becoming mainstream? So why is Cyclone by Maxinutrition the most popular sports supplement in the UK?